Abstract
Silva, S., Martins, C., U, C., and Casais, B. (2024). The Effect of Cause-Related Marketing in the Purchase Intention of Younger Generations in the Luxury Retail Industry, 23rd IAPNM (International Congress on Public and Nonprofit Marketing), Covilhã, Portugal, 3-6 July.
| Original language | English |
|---|---|
| Title of host publication | 23rd IAPNM (International Congress on Public and Nonprofit Marketing) |
| Publication status | Accepted/In press - 2024 |
| Event | XXIII International Congress on Public and Nonprofit Marketing - Universidade da Beira Interior, Covilhã, Portugal Duration: 3 Jul 2024 → 6 Jul 2024 https://iapnm24.ubi.pt/ |
Conference
| Conference | XXIII International Congress on Public and Nonprofit Marketing |
|---|---|
| Country/Territory | Portugal |
| City | Covilhã |
| Period | 3/07/24 → 6/07/24 |
| Internet address |