The Freemium equation: managerial considerations on pricing in the Mobile App Industry

Research output: Types of ThesisMaster's Thesis

Original languageEnglish
QualificationMaster of Science
Awarding Institution
  • Universidade Católica Portuguesa
  • Celeste, Pedro, Supervisor
Award date31 Jul 2015
Publication statusPublished - 1 May 2015


  • freemium
  • Pricing
  • Pricing design
  • Marketing
  • Mobile applications

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