The Freemium equation: managerial considerations on pricing in the Mobile App Industry

Research output: Types of Thesis › Master's Thesis

Original language	English
Qualification	Master of Science
Awarding Institution	Universidade Católica Portuguesa
Supervisors/Advisors	Celeste, Pedro, Supervisor
Award date	31 Jul 2015
Publication status	Published - 1 May 2015

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

@mastersthesis{e8aa375f9a1247ef86912a558c9d1916,

title = "The Freemium equation: managerial considerations on pricing in the Mobile App Industry",

keywords = "freemium, Pricing, Pricing design, Marketing, Mobile applications",

author = "Andreas Br{\"u}cker",

year = "2015",

month = may,

day = "1",

language = "English",

school = "Universidade Cat{\'o}lica Portuguesa",

}