The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook

Joana Machado, Salim L. Azar, Leonor Vacas de Carvalho

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Original language	English
Title of host publication	12th Global brand conference
Subtitle of host publication	Linnaeus University School of Business and Economics, Kalmar, Sweden
Publisher	Linnaeus University
Pages	275-281
Number of pages	7
ISBN (Print)	9789188357694
Publication status	Published - May 2017
Event	12th Global Brand Conference of the Academy of Marketing - School of Business and Economics, Linnaeus University, Kalmar, Sweden Duration: 26 Apr 2017 → 28 Apr 2017

Conference	12th Global Brand Conference of the Academy of Marketing
Country/Territory	Sweden
City	Kalmar
Period	26/04/17 → 28/04/17

Access to Document

@inproceedings{6c3eb8f6d77f46ad92d66201971a7cbb,

title = "The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook",

author = "Joana Machado and Azar, {Salim L.} and Carvalho, {Leonor Vacas de}",

year = "2017",

month = may,

language = "English",

isbn = "9789188357694",

pages = "275--281",

booktitle = "12th Global brand conference",

publisher = "Linnaeus University",

note = "12th Global Brand Conference of the Academy of Marketing ; Conference date: 26-04-2017 Through 28-04-2017",

}

Machado, J, Azar, SL & Carvalho, LVD 2017, The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook. in 12th Global brand conference: Linnaeus University School of Business and Economics, Kalmar, Sweden. Linnaeus University, pp. 275-281, 12th Global Brand Conference of the Academy of Marketing, Kalmar, Sweden, 26/04/17. <http://hdl.handle.net/10400.14/43388>

The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook. / Machado, Joana; Azar, Salim L.; Carvalho, Leonor Vacas de.
12th Global brand conference: Linnaeus University School of Business and Economics, Kalmar, Sweden. Linnaeus University, 2017. p. 275-281.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook

AU - Machado, Joana

AU - Azar, Salim L.

AU - Carvalho, Leonor Vacas de

PY - 2017/5

Y1 - 2017/5

M3 - Conference contribution

SN - 9789188357694

SP - 275

EP - 281

BT - 12th Global brand conference

PB - Linnaeus University

T2 - 12th Global Brand Conference of the Academy of Marketing

Y2 - 26 April 2017 through 28 April 2017

ER -