The impact of different appeals on the performance of the Facebook advert

Original language	English
Publication status	Published - 2015

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• http://hdl.handle.net/10400.14/18271

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Oliveira, M. M. C. D., & Costa, A. I. D. A. (2015). The impact of different appeals on the performance of the Facebook advert.

Oliveira, Miguel Morais Carvalho de ; Costa, Ana Isabel de Almeida. / The impact of different appeals on the performance of the Facebook advert. 2015.

@phdthesis{c345a55ae26147e3924749ae50ddc5a4,

title = "The impact of different appeals on the performance of the Facebook advert",

author = "Oliveira, {Miguel Morais Carvalho de} and Costa, {Ana Isabel de Almeida}",

year = "2015",

language = "English",

}

Oliveira, MMCD & Costa, AIDA 2015, 'The impact of different appeals on the performance of the Facebook advert'.

The impact of different appeals on the performance of the Facebook advert. / Oliveira, Miguel Morais Carvalho de; Costa, Ana Isabel de Almeida.
2015.

Research output: Types of Thesis › Doctoral Thesis

TY - BOOK

T1 - The impact of different appeals on the performance of the Facebook advert

AU - Oliveira, Miguel Morais Carvalho de

AU - Costa, Ana Isabel de Almeida

PY - 2015

Y1 - 2015

UR - http://hdl.handle.net/10400.14/18271

M3 - Doctoral Thesis

ER -

Oliveira MMCD, Costa AIDA. The impact of different appeals on the performance of the Facebook advert. 2015.