The impact of personality and design on consumer responses to logos

Joana Machado, Anna Torres, Leonor Vacas de Carvalho, Patrício Costa

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the AEMARK 2018
Subtitle of host publicationUniversitat Àutonoma, Barcelona
Publication statusPublished - Sep 2018
EventXXX Congreso Internacional de Marketing AEMARK 2018 - Universitat Autònoma de Barcelona, Barcelona, Spain
Duration: 5 Sep 20187 Sep 2018

Conference

ConferenceXXX Congreso Internacional de Marketing AEMARK 2018
Country/TerritorySpain
CityBarcelona
Period5/09/187/09/18

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