The impact of personality and design on consumer responses to logos

Joana Machado, Anna Torres, Leonor Vacas de Carvalho, Patrício Costa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the AEMARK 2018
Subtitle of host publication	Universitat Àutonoma, Barcelona
Publication status	Published - Sept 2018
Event	XXX Congreso Internacional de Marketing AEMARK 2018 - Universitat Autònoma de Barcelona, Barcelona, Spain Duration: 5 Sept 2018 → 7 Sept 2018

Conference	XXX Congreso Internacional de Marketing AEMARK 2018
Country/Territory	Spain
City	Barcelona
Period	5/09/18 → 7/09/18

Cite this

@inproceedings{c6e62a49093844f8abacb2f9c06dd305,

title = "The impact of personality and design on consumer responses to logos",

author = "Joana Machado and Anna Torres and {Vacas de Carvalho}, Leonor and Patr{\'i}cio Costa",

year = "2018",

month = sep,

language = "English",

isbn = "9788417513429",

booktitle = "Proceedings of the AEMARK 2018",

note = "XXX Congreso Internacional de Marketing AEMARK 2018 ; Conference date: 05-09-2018 Through 07-09-2018",

}

TY - GEN

T1 - The impact of personality and design on consumer responses to logos

AU - Machado, Joana

AU - Torres, Anna

AU - Vacas de Carvalho, Leonor

AU - Costa, Patrício

PY - 2018/9

Y1 - 2018/9

M3 - Conference contribution

SN - 9788417513429

BT - Proceedings of the AEMARK 2018

T2 - XXX Congreso Internacional de Marketing AEMARK 2018

Y2 - 5 September 2018 through 7 September 2018

ER -