The Impact of Power Distance in Advertising: The Case of Whisky Advertisements in Portugal and the UK

Original language	English
Publication status	Published - 2017
Event	The 22nd Eurasia Business and Economics Society Conference - Faculty of Economics, Sapienza University of Rome, Rome, Italy Duration: 24 May 2017 → 26 May 2017 https://ebesweb.org/conferences/past-conferences/22nd-ebes-conference-rome/

Conference

Conference	The 22nd Eurasia Business and Economics Society Conference
Country/Territory	Italy
City	Rome
Period	24/05/17 → 26/05/17
Internet address	https://ebesweb.org/conferences/past-conferences/22nd-ebes-conference-rome/

Keywords

• Power Distance
• Advertising

Other files and links

• https://ebesweb.org/conferences/past-conferences/22nd-ebes-conference-rome/

Cite this

• APA
• Author
• BIBTEX
• Harvard
• Standard
• RIS
• Vancouver

Elmashhara, M. G., & Soares, A. M. (2017). The Impact of Power Distance in Advertising: The Case of Whisky Advertisements in Portugal and the UK. Abstract from The 22nd Eurasia Business and Economics Society Conference, Rome, Italy.

Elmashhara, Maher Georges ; Soares, Ana Maria. / The Impact of Power Distance in Advertising: The Case of Whisky Advertisements in Portugal and the UK. Abstract from The 22nd Eurasia Business and Economics Society Conference, Rome, Italy.

@conference{feb048b04a554f449b02fff635861bb9,

title = "The Impact of Power Distance in Advertising: The Case of Whisky Advertisements in Portugal and the UK",

keywords = "Power Distance, Advertising",

author = "Elmashhara, {Maher Georges} and Soares, {Ana Maria}",

year = "2017",

language = "English",

note = "The 22nd Eurasia Business and Economics Society Conference ; Conference date: 24-05-2017 Through 26-05-2017",

url = "https://ebesweb.org/conferences/past-conferences/22nd-ebes-conference-rome/",

}

Elmashhara, MG & Soares, AM 2017, 'The Impact of Power Distance in Advertising: The Case of Whisky Advertisements in Portugal and the UK', The 22nd Eurasia Business and Economics Society Conference, Rome, Italy, 24/05/17 - 26/05/17.

The Impact of Power Distance in Advertising: The Case of Whisky Advertisements in Portugal and the UK. / Elmashhara, Maher Georges; Soares, Ana Maria.
2017. Abstract from The 22nd Eurasia Business and Economics Society Conference, Rome, Italy.

Research output: Contribution to conference › Abstract › peer-review

TY - CONF

T1 - The Impact of Power Distance in Advertising: The Case of Whisky Advertisements in Portugal and the UK

AU - Elmashhara, Maher Georges

AU - Soares, Ana Maria

PY - 2017

Y1 - 2017

KW - Power Distance

KW - Advertising

UR - https://ebesweb.org/conferences/past-conferences/22nd-ebes-conference-rome/

M3 - Abstract

T2 - The 22nd Eurasia Business and Economics Society Conference

Y2 - 24 May 2017 through 26 May 2017

ER -

Elmashhara MG, Soares AM. The Impact of Power Distance in Advertising: The Case of Whisky Advertisements in Portugal and the UK. 2017. Abstract from The 22nd Eurasia Business and Economics Society Conference, Rome, Italy.