The influence of atmospherics general interior variables on shoppers’ emotions and behavior

Maher Georges Elmashhara; Ana Maria Soares

doi:10.1080/09593969.2020.1724556

The influence of atmospherics general interior variables on shoppers’ emotions and behavior

Maher Georges Elmashhara^*, Ana Maria Soares

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

20 Citations (Scopus)

Abstract

This study applies a systematic categorization of general interior variables (GIV) to conduct a comprehensive evaluation of the shopping sensory environment. A survey-based study focusing on the impact of the shopping mall GIV on shopper behavior while considering the mediating role of shoppers’ emotional states is reported. Results indicate a direct impact of positive attitudes towards color schemes, mall lighting, scent and temperature on shopper satisfaction and/or the desire to stay at the mall. Regarding the effect of emotional states, pleasure and arousal mediate the relation between several variables and the studied outcomes. Implications for theory and retailers are discussed.

Original language	English
Pages (from-to)	437-459
Number of pages	23
Journal	International Review of Retail, Distribution and Consumer Research
Volume	30
Issue number	4
DOIs	https://doi.org/10.1080/09593969.2020.1724556
Publication status	Published - 7 Aug 2020
Externally published	Yes

Keywords

Atmospherics
Emotional states
General interior variables
Pad scale
Shopper satisfaction
Shopping malls

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10.1080/09593969.2020.1724556

Cite this

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title = "The influence of atmospherics general interior variables on shoppers{\textquoteright} emotions and behavior",

abstract = "This study applies a systematic categorization of general interior variables (GIV) to conduct a comprehensive evaluation of the shopping sensory environment. A survey-based study focusing on the impact of the shopping mall GIV on shopper behavior while considering the mediating role of shoppers{\textquoteright} emotional states is reported. Results indicate a direct impact of positive attitudes towards color schemes, mall lighting, scent and temperature on shopper satisfaction and/or the desire to stay at the mall. Regarding the effect of emotional states, pleasure and arousal mediate the relation between several variables and the studied outcomes. Implications for theory and retailers are discussed.",

keywords = "Atmospherics, Emotional states, General interior variables, Pad scale, Shopper satisfaction, Shopping malls",

author = "Elmashhara, {Maher Georges} and Soares, {Ana Maria}",

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doi = "10.1080/09593969.2020.1724556",

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AU - Soares, Ana Maria

PY - 2020/8/7

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N2 - This study applies a systematic categorization of general interior variables (GIV) to conduct a comprehensive evaluation of the shopping sensory environment. A survey-based study focusing on the impact of the shopping mall GIV on shopper behavior while considering the mediating role of shoppers’ emotional states is reported. Results indicate a direct impact of positive attitudes towards color schemes, mall lighting, scent and temperature on shopper satisfaction and/or the desire to stay at the mall. Regarding the effect of emotional states, pleasure and arousal mediate the relation between several variables and the studied outcomes. Implications for theory and retailers are discussed.

AB - This study applies a systematic categorization of general interior variables (GIV) to conduct a comprehensive evaluation of the shopping sensory environment. A survey-based study focusing on the impact of the shopping mall GIV on shopper behavior while considering the mediating role of shoppers’ emotional states is reported. Results indicate a direct impact of positive attitudes towards color schemes, mall lighting, scent and temperature on shopper satisfaction and/or the desire to stay at the mall. Regarding the effect of emotional states, pleasure and arousal mediate the relation between several variables and the studied outcomes. Implications for theory and retailers are discussed.

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KW - Emotional states

KW - General interior variables

KW - Pad scale

KW - Shopper satisfaction

KW - Shopping malls

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JO - International Review of Retail, Distribution and Consumer Research

JF - International Review of Retail, Distribution and Consumer Research

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ER -

The influence of atmospherics general interior variables on shoppers’ emotions and behavior

Abstract

Keywords

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The Impact of Shopping Mall General Interior Variables on Shopper Behavior: The Mediating Role of Emotional States

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The influence of atmospherics general interior variables on shoppers’ emotions and behavior

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Keywords

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The Impact of Shopping Mall General Interior Variables on Shopper Behavior: The Mediating Role of Emotional States

Cite this