The influence of color in anthropomorphic food packaging: purchase intention and product attractiveness

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - Feb 2017
Event	International Youth Marketing and Media Forum 2017 - Lisboa, Portugal Duration: 9 Feb 2017 → 9 Feb 2017

Conference	International Youth Marketing and Media Forum 2017
Country/Territory	Portugal
City	Lisboa
Period	9/02/17 → 9/02/17

Cite this

@conference{6de461e1bea34df7ae1a5c9712cc45e4,

title = "The influence of color in anthropomorphic food packaging: purchase intention and product attractiveness",

author = "Abreu, {Ana Maria}",

year = "2017",

month = feb,

language = "English",

note = "International Youth Marketing and Media Forum 2017 ; Conference date: 09-02-2017 Through 09-02-2017",

}