The influence of colour in anthropomorphic packaging: purchase intention and product attractiveness

Luisa M. Martinez*, Diana Gameiro, Luis F. Martinez, Luisa Agante, Ana Maria Abreu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)71-86
JournalRevista Portuguesa de Marketing
Issue number37
Publication statusPublished - Dec 2020

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