The influence of society on the behavioral intention to use a technology: evidence from the battery electric vehicles domain

Research output: Contribution to conferencePaperpeer-review

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Original languageEnglish
Number of pages1
Publication statusPublished - 26 May 2021
EventEuropean Marketing Academy (EMAC) 2021 Annual Conference - Online, Madrid, Spain
Duration: 25 May 202128 May 2021

Conference

ConferenceEuropean Marketing Academy (EMAC) 2021 Annual Conference
Abbreviated titleEMAC
Country/TerritorySpain
CityMadrid
Period25/05/2128/05/21

Keywords

  • Technology adoption
  • Subjective norm
  • Image

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