Fingerprint
Dive into the research topics of 'The relevance of cause-related marketing to post-purchase guilt alleviation'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
The relevance of cause-related marketing to post-purchase guilt alleviation
- Susana Costa e Silva*
- , Carla Carvalho Martins
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
17
Citations
(Scopus)