Original language | English |
---|---|
Title of host publication | Managing Product Innovation |
Editors | Arch G. Woodside |
Place of Publication | Oxford |
Publisher | Elsevier Ltd. |
Pages | 337-521 |
ISBN (Print) | 0762311592 |
Publication status | Published - 2005 |
Externally published | Yes |
Publication series
Name | Advances in Business Marketing & Purchasing |
---|---|
Volume | 13 |