| Original language | English |
|---|---|
| Title of host publication | Managing Product Innovation |
| Editors | Arch G. Woodside |
| Place of Publication | Oxford |
| Publisher | Elsevier Ltd. |
| Pages | 337-521 |
| ISBN (Print) | 0762311592 |
| Publication status | Published - 2005 |
| Externally published | Yes |
Publication series
| Name | Advances in Business Marketing & Purchasing |
|---|---|
| Volume | 13 |