A comunicação interna estratégica como reforço da valorização das pessoas e seus níveis de engagement nas organizações

Translated title of the contribution: The strategic internal communication as an reinforcement of the valorization of people and their levels of engagement in organizations

Nuno Goulart Brandão*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

This article assumes a reflective attitude about the importance of internal communication which should be assumed in the organizations through a strategic vision. In order to reinforce their bidirectional internal relations, in na effective management of relations, engagement and mutual interests, focused on the valorization of their people and their behaviors which allow the establishment of long term relations between them nd the organizations which they represent, contribuiting for a greater humanization of organizations.
Translated title of the contributionThe strategic internal communication as an reinforcement of the valorization of people and their levels of engagement in organizations
Original languagePortuguese
Pages (from-to)91-102
Number of pages12
JournalMedia and Jornalismo
Volume18
Issue number33
DOIs
Publication statusPublished - 12 Nov 2018

Keywords

  • Organizational communication
  • Public relations
  • Engagement
  • Strategic communication
  • Internal communication

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