The tourism journey, from inspiration to post-travel phase, and the mobile technologies

It is widely recognized in the literature that all the steps of the tourism journey, from inspiration to posttravel phase, are being influenced by mobile technologies. The characteristics of mobile and its several Apps revolutionized how tourists plan, experience and share feedback of their trips. Due to the fact that Millennials are very comfortable with technology and devices, this research explores how Portuguese Millennials use their mobile Apps before, during and after their trips. Based on the use of a quantitative research and in view of the fact that it intended to analyze attitudes, intentions and behaviours the data was collected through a questionnaire (Burns & Bush, 2006, Günther, 2006). The convenience sample used consisted of 1200 Portuguese part of the Millenials Generation.