Through the media looking glass: journalists’ perceptions on South Africa’s funded environmental journalism

Environmental journalism has passed through a plethora of iterations—from a reporting that was science-oriented to a reporting for popular publications focusing on the green. This qualitative study looks at the political economy of environmental journalism in South Africa. The study seeks to understand the rationale of environmental journalism funded by corporate organizations in South Africa The study solicited for opinions from journalists who have been funded by various corporate organizations to cover social responsibility environmental initiatives. The study also gestures the use of environmental journalism to positively impact attitudes, raise awareness and play the advocacy role.