Towards a typology of consumer-brand interaction on Facebook

Original language	English
Title of host publication	Proceedings of the 44th EMAC - European Marketing Academy Conference
Subtitle of host publication	Catholic University of Leuven, Leuven, Belgium
Publisher	EMAC
ISBN (Print)	9789082383300
Publication status	Published - 2015
Event	44th EMAC Annual Conference 2015 - Leuven, Belgium Duration: 26 May 2015 → 29 May 2015

Conference

Conference	44th EMAC Annual Conference 2015
Country/Territory	Belgium
City	Leuven
Period	26/05/15 → 29/05/15

Access to Document

• http://hdl.handle.net/10400.14/21136

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Machado, J., Salim, A., Carvalho, L. V., Mendes, A., & Silva, S. C. (2015). Towards a typology of consumer-brand interaction on Facebook. In Proceedings of the 44th EMAC - European Marketing Academy Conference: Catholic University of Leuven, Leuven, Belgium EMAC. http://hdl.handle.net/10400.14/21136

Machado, Joana ; Salim, A. ; Carvalho, Leonor Vacas et al. / Towards a typology of consumer-brand interaction on Facebook. Proceedings of the 44th EMAC - European Marketing Academy Conference: Catholic University of Leuven, Leuven, Belgium. EMAC, 2015.

@inproceedings{fc791823f3de4414bf07e29a67459df1,

title = "Towards a typology of consumer-brand interaction on Facebook",

author = "Joana Machado and A. Salim and Carvalho, {Leonor Vacas} and Ana Mendes and Silva, {Susana C.}",

year = "2015",

language = "English",

isbn = "9789082383300",

booktitle = "Proceedings of the 44th EMAC - European Marketing Academy Conference",

publisher = " EMAC",

note = "44th EMAC Annual Conference 2015 ; Conference date: 26-05-2015 Through 29-05-2015",

}

Machado, J, Salim, A, Carvalho, LV, Mendes, A & Silva, SC 2015, Towards a typology of consumer-brand interaction on Facebook. in Proceedings of the 44th EMAC - European Marketing Academy Conference: Catholic University of Leuven, Leuven, Belgium. EMAC, 44th EMAC Annual Conference 2015, Leuven, Belgium, 26/05/15. <http://hdl.handle.net/10400.14/21136>

Towards a typology of consumer-brand interaction on Facebook. / Machado, Joana; Salim, A.; Carvalho, Leonor Vacas et al.
Proceedings of the 44th EMAC - European Marketing Academy Conference: Catholic University of Leuven, Leuven, Belgium. EMAC, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Towards a typology of consumer-brand interaction on Facebook

AU - Machado, Joana

AU - Salim, A.

AU - Carvalho, Leonor Vacas

AU - Mendes, Ana

AU - Silva, Susana C.

PY - 2015

Y1 - 2015

M3 - Conference contribution

SN - 9789082383300

BT - Proceedings of the 44th EMAC - European Marketing Academy Conference

PB - EMAC

T2 - 44th EMAC Annual Conference 2015

Y2 - 26 May 2015 through 29 May 2015

ER -

Machado J, Salim A, Carvalho LV, Mendes A, Silva SC. Towards a typology of consumer-brand interaction on Facebook. In Proceedings of the 44th EMAC - European Marketing Academy Conference: Catholic University of Leuven, Leuven, Belgium. EMAC. 2015