Towards a typology of consumer-brand interaction on Facebook

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 44th EMAC - European Marketing Academy Conference
Subtitle of host publication	Catholic University of Leuven, Leuven, Belgium
Publisher	EMAC
ISBN (Print)	9789082383300
Publication status	Published - 2015
Event	44th EMAC Annual Conference 2015 - Leuven, Belgium Duration: 26 May 2015 → 29 May 2015

Access to Document

@inproceedings{fc791823f3de4414bf07e29a67459df1,

title = "Towards a typology of consumer-brand interaction on Facebook",

author = "Joana Machado and A. Salim and Carvalho, \{Leonor Vacas\} and Ana Mendes and Silva, \{Susana C.\}",

year = "2015",

language = "English",

isbn = "9789082383300",

booktitle = "Proceedings of the 44th EMAC - European Marketing Academy Conference",

publisher = " EMAC",

note = "44th EMAC Annual Conference 2015 ; Conference date: 26-05-2015 Through 29-05-2015",

}

TY - GEN

T1 - Towards a typology of consumer-brand interaction on Facebook

AU - Machado, Joana

AU - Salim, A.

AU - Carvalho, Leonor Vacas

AU - Mendes, Ana

AU - Silva, Susana C.

PY - 2015

Y1 - 2015

M3 - Conference contribution

SN - 9789082383300

BT - Proceedings of the 44th EMAC - European Marketing Academy Conference

PB - EMAC

T2 - 44th EMAC Annual Conference 2015

Y2 - 26 May 2015 through 29 May 2015

ER -