Transforming museum management through ICT adoption: an analysis of the Portuguese context during the COVID-19 pandemic

Maria Isabel Roque, Ana Cláudia Campos*, Sofia Almeida, Shabnam Pasandideh

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

11 Downloads

Abstract

This study aims at analysing the development of digital co-creative strategies adopted by museums during the COVID-19 pandemic and the transformative potential of co-creative experiences with the help of digital tools to redefine the relationship between the museum and its audiences. This is exploratory research using online qualitative surveys applied to Portuguese museums during the COVID-19 pandemic for participation of virtual audiences for data collection and analysis. Results from this study contribute to managers’ awareness of museum digital transformation around the world sharing similar contexts and that may want to develop the participatory approach with the support of digital technologies. Results show new avenues for the adoption and implementation of digital strategies in museum management. To the authors’ knowledge, this is one of the first studies to explore the participatory museum framework combined with the development of digital strategies applied to museums following COVID-19.

Original languageEnglish
Number of pages18
JournalJournal of Heritage Tourism
DOIs
Publication statusAccepted/In press - 1 Apr 2024

Keywords

  • Co-creation
  • COVID-19 pandemic
  • Digital technologies
  • Museum experience
  • Participatory museum

Fingerprint

Dive into the research topics of 'Transforming museum management through ICT adoption: an analysis of the Portuguese context during the COVID-19 pandemic'. Together they form a unique fingerprint.

Cite this