Travellers’ intention to purchase travel online: integrating trust and risk to the theory of planned behaviour

Suzanne Amaro*, Paulo Duarte

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

31 Citations (Scopus)

Abstract

This study aims to determine which factors influence travellers’ intentions to purchase travel online by proposing and empirically testing a new model grounded on the theory of planned behaviour. In order to validate the model, a web-based questionnaire was applied and a total of 1732 valid responses were obtained. The findings show that attitudes, perceived risk, and perceived behavioural control have significant effects on intentions to purchase travel online. However, contrary to what was expected, neither trust nor the influence of others seems to directly affect intentions to purchase travel online. Finally, the paper discusses the findings with the implications for theory and practice and makes several suggestions for future research.

Original languageEnglish
Pages (from-to)389-400
Number of pages12
JournalAnatolia
Volume27
Issue number3
DOIs
Publication statusPublished - 2 Jul 2016
Externally publishedYes

Keywords

  • Online travel shopping
  • Partial least squares
  • Perceived risk
  • Theory of planned behaviour
  • Trust

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