Trompe l’oeil: the ultimate illusion of the image in advertising

Translated title of the contribution	Trompe l'oeil, a Ilusão Extrema da Imagem na Publicidade
Original language	English
Title of host publication	The rhetorical mind
Subtitle of host publication	current issues
Editors	Maria Clotilde Almeida, Rodrigo Furtado, Olga Blanco-Carrión
Place of Publication	Amsterdam
Publisher	John Benjamins Publishing Company
Pages	141-170
ISBN (Electronic)	9789027244628
ISBN (Print)	9789027228222
DOIs	https://doi.org/10.1075/ftl.20.10tor
Publication status	Published - 2 Sept 2025

Publication series

Name	Figurative Thought and Language
Publisher	John Benjamins
ISSN (Electronic)	2405-6944

Access to Document

• 10.1075/ftl.20.10tor

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• CECC: Research Centre for Communication and Culture: UID/00126/2025. Pluriannual 2025-2029

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Torres, E. C. (2025). Trompe l’oeil: the ultimate illusion of the image in advertising. In M. C. Almeida, R. Furtado, & O. Blanco-Carrión (Eds.), The rhetorical mind: current issues (pp. 141-170). (Figurative Thought and Language). John Benjamins Publishing Company. https://doi.org/10.1075/ftl.20.10tor

Torres, Eduardo Cintra. / Trompe l’oeil : the ultimate illusion of the image in advertising. The rhetorical mind: current issues. editor / Maria Clotilde Almeida ; Rodrigo Furtado ; Olga Blanco-Carrión. Amsterdam : John Benjamins Publishing Company, 2025. pp. 141-170 (Figurative Thought and Language).

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Torres, EC 2025, Trompe l’oeil: the ultimate illusion of the image in advertising. in MC Almeida, R Furtado & O Blanco-Carrión (eds), The rhetorical mind: current issues. Figurative Thought and Language, John Benjamins Publishing Company, Amsterdam, pp. 141-170. https://doi.org/10.1075/ftl.20.10tor

Trompe l’oeil: the ultimate illusion of the image in advertising. / Torres, Eduardo Cintra.
The rhetorical mind: current issues. ed. / Maria Clotilde Almeida; Rodrigo Furtado; Olga Blanco-Carrión. Amsterdam: John Benjamins Publishing Company, 2025. p. 141-170 (Figurative Thought and Language).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Trompe l’oeil

T2 - the ultimate illusion of the image in advertising

AU - Torres, Eduardo Cintra

PY - 2025/9/2

Y1 - 2025/9/2

U2 - 10.1075/ftl.20.10tor

DO - 10.1075/ftl.20.10tor

M3 - Chapter

SN - 9789027228222

T3 - Figurative Thought and Language

SP - 141

EP - 170

BT - The rhetorical mind

A2 - Almeida, Maria Clotilde

A2 - Furtado, Rodrigo

A2 - Blanco-Carrión, Olga

PB - John Benjamins Publishing Company

CY - Amsterdam

ER -

Torres EC. Trompe l’oeil: the ultimate illusion of the image in advertising. In Almeida MC, Furtado R, Blanco-Carrión O, editors, The rhetorical mind: current issues. Amsterdam: John Benjamins Publishing Company. 2025. p. 141-170. (Figurative Thought and Language). doi: 10.1075/ftl.20.10tor