Understanding the internationalization process of Havaianas: the important role of brand

Original language	English
Journal	Tourism & Management Studies
Publication status	Published - 2010

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Silva, S. C. L. D. C. E. (2010). Understanding the internationalization process of Havaianas: the important role of brand. Tourism & Management Studies.

Silva, Susana Cristina Lima da Costa e. / Understanding the internationalization process of Havaianas : the important role of brand. In: Tourism & Management Studies. 2010.

@article{24d7755fddf046a2afdeae06afc7d677,

title = "Understanding the internationalization process of Havaianas: the important role of brand",

author = "Silva, {Susana Cristina Lima da Costa e}",

year = "2010",

language = "English",

journal = "Tourism & Management Studies",

publisher = "Universidade do Algarve",

}

Silva, SCLDCE 2010, 'Understanding the internationalization process of Havaianas: the important role of brand', Tourism & Management Studies.

Understanding the internationalization process of Havaianas: the important role of brand. / Silva, Susana Cristina Lima da Costa e.
In: Tourism & Management Studies, 2010.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - Understanding the internationalization process of Havaianas

T2 - the important role of brand

AU - Silva, Susana Cristina Lima da Costa e

PY - 2010

Y1 - 2010

M3 - Article

JO - Tourism & Management Studies

JF - Tourism & Management Studies

ER -

Silva SCLDCE. Understanding the internationalization process of Havaianas: the important role of brand. Tourism & Management Studies. 2010.