The present study analyzed cross-generational trends in values and family patterns of value association across three generations (grandparents, parents and children). In this study, 101 family triads with adolescent children (N = 303) completed questionnaires assessing personal values. Grandparents’ values (Generation 1) were measured through parents’ perceptions of their own parents. In general, parents prioritize collectivist values, and there is an increased focus on individualist values across generations. Fathers’ individualist values mediate the relationship between their perceptions of grandfathers’ individualist values and grandchildren’s individualist values. There is no family association of collectivist values. The article outlines the implications of the increasing adherence to individualism and hypothesizes that the adherence of individualist values across families with adolescent children is a pathway to maintenance of family cohesion and cooperation. The role of fathers and the paternal lineage on adolescents’ acquisition of values are discussed.