Visibilidade em detrimento da interatividade: o Twitter nas recentes eleições presidenciais de Portugal e do Brasil

Translated title of the contribution: Visibility vs interactivity: Twitter and the presidential election in Portugal and Brazil

Rui Alexandre Novais, Viviane Araújo

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

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Abstract

This article dwells on a comparative analysis of the 2011 Portuguese and 2010
Brazilian presidential online campaigns. It aims to determine whether the two best poll-positioned candidates in both countries resorted to the social networks, and Twitter in particular, as an interactive tool to reach and communicate with voters, or just as an additional platform to increase visibility. Based upon a content analysis of the messages posted by the candidates during the first turn of the elections, it concludes that candidates privileged the usage of the microblog as a vehicle to divulge their campaign agendas and program proposals, so as to improve their salience and visibility, au lieu of fully exploring the facilities offered by the interactive digital environment. The results impinge upon the vitality and
legitimacy of the public sphere in the digital age to the extent that the candidates did not allow the voters to voice their opinions and the latter did not resort to the Twitter as a way to participate in the campaign.
Translated title of the contributionVisibility vs interactivity: Twitter and the presidential election in Portugal and Brazil
Original languagePortuguese
Title of host publicationPublic sphere reconsidered. Theories and practices
EditorsJoão Carlos Correia, Rousiley C. Maia
Place of PublicationCovilhã
PublisherUniversidade da Beira Interior
Pages255-272
ISBN (Print)9789896540821
Publication statusPublished - 2011
Externally publishedYes

Publication series

NameLivros LabCom

Keywords

  • Twitter
  • Presidential elections
  • Public sphere (digital)
  • Porugal
  • Brasil
  • Political participation
  • Interactivity

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