Visual effects of logo on the attentional filter and perception

Dana Murphy, John Nadeau, Joana Machado, Leonor Vacas de Carvalho, Tess Ulrich, Mark Wachowiak

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication12th Global Brand Conference
Subtitle of host publicationLinnaeus University School of Business and Economics, Kalmar, Sweden
Place of PublicationSweden
PublisherLinnaeus University
Pages316-320
Number of pages5
ISBN (Print)9789188357694
Publication statusPublished - May 2017

Keywords

  • Brand logo
  • Logo design
  • Attention
  • Perception
  • Binocular suppression

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