Visual effects of logo on the attentional filter and perception

Dana Murphy, John Nadeau, Joana Machado, Leonor Vacas de Carvalho, Tess Ulrich, Mark Wachowiak

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication12th Global Brand Conference
Subtitle of host publicationLinnaeus University School of Business and Economics, Kalmar, Sweden
Place of PublicationSweden
PublisherLinnaeus University
Number of pages5
ISBN (Print)9789188357694
Publication statusPublished - May 2017


  • Brand logo
  • Logo design
  • Attention
  • Perception
  • Binocular suppression

Cite this