Visual effects of logo on the attentional filter and perception

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Original language	English
Title of host publication	12th Global Brand Conference
Subtitle of host publication	Linnaeus University School of Business and Economics, Kalmar, Sweden
Place of Publication	Sweden
Publisher	Linnaeus University
Pages	316-320
Number of pages	5
ISBN (Print)	9789188357694
Publication status	Published - May 2017

Keywords

@inproceedings{faedba28c9f646cd8485b973cdee2a5e,

title = "Visual effects of logo on the attentional filter and perception",

keywords = "Brand logo, Logo design, Attention, Perception, Binocular suppression",

author = "Dana Murphy and John Nadeau and Joana Machado and \{Vacas de Carvalho\}, Leonor and Tess Ulrich and Mark Wachowiak",

year = "2017",

month = may,

language = "English",

isbn = "9789188357694",

pages = "316--320",

booktitle = "12th Global Brand Conference",

publisher = "Linnaeus University",

}

TY - GEN

T1 - Visual effects of logo on the attentional filter and perception

AU - Murphy, Dana

AU - Nadeau, John

AU - Machado, Joana

AU - Vacas de Carvalho, Leonor

AU - Ulrich, Tess

AU - Wachowiak, Mark

PY - 2017/5

Y1 - 2017/5

KW - Brand logo

KW - Logo design

KW - Attention

KW - Perception

KW - Binocular suppression

M3 - Conference contribution

SN - 9789188357694

SP - 316

EP - 320

BT - 12th Global Brand Conference

PB - Linnaeus University

CY - Sweden

ER -