What is engaging content? Influence of social media type of message on consumer engagement

Original language	English
Title of host publication	Proceedings of the 13th Global Brand Conference
Subtitle of host publication	Northumbria University, Newcastle, UK
Publication status	Published - May 2018
Event	13th Global Brand Conference - Northumbria University, Newcastle, United Kingdom Duration: 2 May 2018 → 4 May 2018

Conference

Conference	13th Global Brand Conference
Country/Territory	United Kingdom
City	Newcastle
Period	2/05/18 → 4/05/18

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Paraty, T., Machado, J., & Martins, C. (2018). What is engaging content? Influence of social media type of message on consumer engagement. In Proceedings of the 13th Global Brand Conference: Northumbria University, Newcastle, UK

Paraty, Tiago ; Machado, Joana ; Martins, Carla. / What is engaging content? Influence of social media type of message on consumer engagement. Proceedings of the 13th Global Brand Conference: Northumbria University, Newcastle, UK. 2018.

@inproceedings{57a61fd1331049f88dacd3c71122af7a,

title = "What is engaging content? Influence of social media type of message on consumer engagement",

author = "Tiago Paraty and Joana Machado and Carla Martins",

year = "2018",

month = may,

language = "English",

booktitle = "Proceedings of the 13th Global Brand Conference",

note = "13th Global Brand Conference ; Conference date: 02-05-2018 Through 04-05-2018",

}

Paraty, T, Machado, J & Martins, C 2018, What is engaging content? Influence of social media type of message on consumer engagement. in Proceedings of the 13th Global Brand Conference: Northumbria University, Newcastle, UK. 13th Global Brand Conference, Newcastle, United Kingdom, 2/05/18.

What is engaging content? Influence of social media type of message on consumer engagement. / Paraty, Tiago; Machado, Joana; Martins, Carla.
Proceedings of the 13th Global Brand Conference: Northumbria University, Newcastle, UK. 2018.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - What is engaging content? Influence of social media type of message on consumer engagement

AU - Paraty, Tiago

AU - Machado, Joana

AU - Martins, Carla

PY - 2018/5

Y1 - 2018/5

M3 - Conference contribution

BT - Proceedings of the 13th Global Brand Conference

T2 - 13th Global Brand Conference

Y2 - 2 May 2018 through 4 May 2018

ER -

Paraty T, Machado J, Martins C. What is engaging content? Influence of social media type of message on consumer engagement. In Proceedings of the 13th Global Brand Conference: Northumbria University, Newcastle, UK. 2018