What is engaging content? Influence of social media type of message on consumer engagement

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 13th Global Brand Conference
Subtitle of host publicationNorthumbria University, Newcastle, UK
Publication statusPublished - May 2018
Event13th Global Brand Conference - Northumbria University, Newcastle, United Kingdom
Duration: 2 May 20184 May 2018


Conference13th Global Brand Conference
Country/TerritoryUnited Kingdom

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