What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style

Nuno Piçarra*, Níbia Silva, Teresa Chambel, Patrícia Arriaga

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

Browsing online ratings and viewers’ comments is an integral part of the experience of choosing and watching a movie. Current theories have broadened the concept of entertainment beyond amusement (hedonic motives) to include experiences of meaning, value, and self-development (eudaimonic motives). With a between-subjects design, we examined the role of reviewers’ ratings (medium rating vs. high rating), comments (hedonic vs. eudaimonic) and participants’ gratifi cation styles on their interest in watching a movie. Results showed that participants (N = 383) repo rted a higher preference for the high rating movie.

Original languageEnglish
Pages (from-to)24-46
Number of pages23
JournalProjections (New York)
Volume15
Issue number3
DOIs
Publication statusPublished - Dec 2021
Externally publishedYes

Keywords

  • Eudaimonic
  • Gratifi cation style
  • Hedonic
  • Review comment
  • Review rating

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