What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style

Nuno Piçarra; Níbia Silva; Teresa Chambel; Patrícia Arriaga

doi:10.3167/proj.2021.150302

What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style

Nuno Piçarra^*, Níbia Silva, Teresa Chambel, Patrícia Arriaga

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Abstract

Browsing online ratings and viewers’ comments is an integral part of the experience of choosing and watching a movie. Current theories have broadened the concept of entertainment beyond amusement (hedonic motives) to include experiences of meaning, value, and self-development (eudaimonic motives). With a between-subjects design, we examined the role of reviewers’ ratings (medium rating vs. high rating), comments (hedonic vs. eudaimonic) and participants’ gratifi cation styles on their interest in watching a movie. Results showed that participants (N = 383) repo rted a higher preference for the high rating movie.

Original language	English
Pages (from-to)	24-46
Number of pages	23
Journal	Projections (New York)
Volume	15
Issue number	3
DOIs	https://doi.org/10.3167/proj.2021.150302
Publication status	Published - Dec 2021
Externally published	Yes

Keywords

Eudaimonic
Gratifi cation style
Hedonic
Review comment
Review rating

Access to Document

10.3167/proj.2021.150302

Cite this

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title = "What movie will I watch today? The role of online review ratings, reviewers{\textquoteright} comments, and user{\textquoteright}s gratification style",

abstract = "Browsing online ratings and viewers{\textquoteright} comments is an integral part of the experience of choosing and watching a movie. Current theories have broadened the concept of entertainment beyond amusement (hedonic motives) to include experiences of meaning, value, and self-development (eudaimonic motives). With a between-subjects design, we examined the role of reviewers{\textquoteright} ratings (medium rating vs. high rating), comments (hedonic vs. eudaimonic) and participants{\textquoteright} gratifi cation styles on their interest in watching a movie. Results showed that participants (N = 383) repo rted a higher preference for the high rating movie.",

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author = "Nuno Pi{\c c}arra and N{\'i}bia Silva and Teresa Chambel and Patr{\'i}cia Arriaga",

note = "Funding Information: This article was sponsored by the Portuguese Foundation for Science and Technology (FCT) through the project PTDC/CCI-INF/29234/2017. Publisher Copyright: {\textcopyright} The Author/s",

year = "2021",

month = dec,

doi = "10.3167/proj.2021.150302",

language = "English",

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pages = "24--46",

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AU - Piçarra, Nuno

AU - Silva, Níbia

AU - Chambel, Teresa

AU - Arriaga, Patrícia

N1 - Funding Information: This article was sponsored by the Portuguese Foundation for Science and Technology (FCT) through the project PTDC/CCI-INF/29234/2017. Publisher Copyright: © The Author/s

PY - 2021/12

Y1 - 2021/12

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AB - Browsing online ratings and viewers’ comments is an integral part of the experience of choosing and watching a movie. Current theories have broadened the concept of entertainment beyond amusement (hedonic motives) to include experiences of meaning, value, and self-development (eudaimonic motives). With a between-subjects design, we examined the role of reviewers’ ratings (medium rating vs. high rating), comments (hedonic vs. eudaimonic) and participants’ gratifi cation styles on their interest in watching a movie. Results showed that participants (N = 383) repo rted a higher preference for the high rating movie.

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What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style

Abstract

Keywords

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