What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style

Nuno Piçarra; Níbia Silva; Teresa Chambel; Patrícia Arriaga

doi:10.3167/proj.2021.150302

What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style

Nuno Piçarra^*
, Níbia Silva
, Teresa Chambel
, Patrícia Arriaga

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Abstract

Browsing online ratings and viewers’ comments is an integral part of the experience of choosing and watching a movie. Current theories have broadened the concept of entertainment beyond amusement (hedonic motives) to include experiences of meaning, value, and self-development (eudaimonic motives). With a between-subjects design, we examined the role of reviewers’ ratings (medium rating vs. high rating), comments (hedonic vs. eudaimonic) and participants’ gratifi cation styles on their interest in watching a movie. Results showed that participants (N = 383) repo rted a higher preference for the high rating movie.

Original language	English
Pages (from-to)	24-46
Number of pages	23
Journal	Projections (New York)
Volume	15
Issue number	3
DOIs	https://doi.org/10.3167/proj.2021.150302
Publication status	Published - Dec 2021
Externally published	Yes

Keywords

Eudaimonic
Gratifi cation style
Hedonic
Review comment
Review rating

Access to Document

10.3167/proj.2021.150302

Cite this

@article{51a1e74336484cad81db5b7dd04a8736,

title = "What movie will I watch today? The role of online review ratings, reviewers{\textquoteright} comments, and user{\textquoteright}s gratification style",

abstract = "Browsing online ratings and viewers{\textquoteright} comments is an integral part of the experience of choosing and watching a movie. Current theories have broadened the concept of entertainment beyond amusement (hedonic motives) to include experiences of meaning, value, and self-development (eudaimonic motives). With a between-subjects design, we examined the role of reviewers{\textquoteright} ratings (medium rating vs. high rating), comments (hedonic vs. eudaimonic) and participants{\textquoteright} gratifi cation styles on their interest in watching a movie. Results showed that participants (N = 383) repo rted a higher preference for the high rating movie.",

keywords = "Eudaimonic, Gratifi cation style, Hedonic, Review comment, Review rating",

author = "Nuno Pi{\c c}arra and N{\'i}bia Silva and Teresa Chambel and Patr{\'i}cia Arriaga",

note = "Funding Information: This article was sponsored by the Portuguese Foundation for Science and Technology (FCT) through the project PTDC/CCI-INF/29234/2017. Publisher Copyright: {\textcopyright} The Author/s",

year = "2021",

month = dec,

doi = "10.3167/proj.2021.150302",

language = "English",

volume = "15",

pages = "24--46",

journal = "Projections (New York)",

issn = "1934-9688",

publisher = "Berghahn Journals",

number = "3",

}

TY - JOUR

T1 - What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style

AU - Piçarra, Nuno

AU - Silva, Níbia

AU - Chambel, Teresa

AU - Arriaga, Patrícia

N1 - Funding Information: This article was sponsored by the Portuguese Foundation for Science and Technology (FCT) through the project PTDC/CCI-INF/29234/2017. Publisher Copyright: © The Author/s

PY - 2021/12

Y1 - 2021/12

N2 - Browsing online ratings and viewers’ comments is an integral part of the experience of choosing and watching a movie. Current theories have broadened the concept of entertainment beyond amusement (hedonic motives) to include experiences of meaning, value, and self-development (eudaimonic motives). With a between-subjects design, we examined the role of reviewers’ ratings (medium rating vs. high rating), comments (hedonic vs. eudaimonic) and participants’ gratifi cation styles on their interest in watching a movie. Results showed that participants (N = 383) repo rted a higher preference for the high rating movie.

AB - Browsing online ratings and viewers’ comments is an integral part of the experience of choosing and watching a movie. Current theories have broadened the concept of entertainment beyond amusement (hedonic motives) to include experiences of meaning, value, and self-development (eudaimonic motives). With a between-subjects design, we examined the role of reviewers’ ratings (medium rating vs. high rating), comments (hedonic vs. eudaimonic) and participants’ gratifi cation styles on their interest in watching a movie. Results showed that participants (N = 383) repo rted a higher preference for the high rating movie.

KW - Eudaimonic

KW - Gratifi cation style

KW - Hedonic

KW - Review comment

KW - Review rating

UR - https://www.scopus.com/pages/publications/85126726072

U2 - 10.3167/proj.2021.150302

DO - 10.3167/proj.2021.150302

M3 - Article

SN - 1934-9688

VL - 15

SP - 24

EP - 46

JO - Projections (New York)

JF - Projections (New York)

IS - 3

ER -

What movie will I watch today? The role of online review ratings, reviewers’ comments, and user’s gratification style

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Cite this