What's in a name? The effect of congruent and incongruent product names on liking and emotions when consuming beer or non-alcoholic beer in a bar
- Ana Patrícia Silva
- , Gerry Jager
- , Hans-Peter Voss
- , Hannelize van Zyl
- , Tim Hogg
- , Manuela Pintado
- , Cees de Graaf
Research output: Contribution to journal › Article › peer-review
56
Citations
(Scopus)