What's in a name? The effect of congruent and incongruent product names on liking and emotions when consuming beer or non-alcoholic beer in a bar

Ana Patrícia Silva, Gerry Jager, Hans-Peter Voss, Hannelize van Zyl, Tim Hogg, Manuela Pintado, Cees de Graaf

Research output: Contribution to journalArticlepeer-review

33 Citations (Scopus)
Filter
Comment/debate

Search results