When (not) to indulge in ‘puffery’: the role of consumer expectations and brand goodwill in determining advertised and actual product quality

João Luís Traça Borges da Assunção

doi:10.1002/mde.985

When (not) to indulge in ‘puffery’: the role of consumer expectations and brand goodwill in determining advertised and actual product quality

Research output: Contribution to journal › Article

Original language	English
Journal	Managerial and Decision Economics
DOIs	https://doi.org/10.1002/mde.985
Publication status	Published - 2000

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10.1002/mde.985

Cite this

@article{32a19da8f15c4e60935e2b8e13b5da4e,

title = "When (not) to indulge in {\textquoteleft}puffery{\textquoteright}: the role of consumer expectations and brand goodwill in determining advertised and actual product quality",

author = "Assun{\c c}{\~a}o, {Jo{\~a}o Lu{\'i}s Tra{\c c}a Borges da}",

year = "2000",

doi = "10.1002/mde.985",

language = "English",

journal = "Managerial and Decision Economics",

issn = "0143-6570",

publisher = "Wiley-Blackwell",

}

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T1 - When (not) to indulge in ‘puffery’

T2 - the role of consumer expectations and brand goodwill in determining advertised and actual product quality

AU - Assunção, João Luís Traça Borges da

PY - 2000

Y1 - 2000

U2 - 10.1002/mde.985

DO - 10.1002/mde.985

M3 - Article

JO - Managerial and Decision Economics

JF - Managerial and Decision Economics

SN - 0143-6570

ER -