Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting

Ingmar Geiger*, Florian Dost, Alejandro Schönhoff, Michael Kleinaltenkamp

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

25 Citations (Scopus)

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Economics, Econometrics and Finance

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