White lie or true blue: consumers’ packaging choices depend on color of retail environment

Original language	English
Pages	116-117
Number of pages	2
Publication status	Published - Jul 2018
Externally published	Yes
Event	The International Conference on Theory and Applications in the Knowledge Economy - Duration: 11 Jul 2018 → 13 Jul 2018

Conference

Conference	The International Conference on Theory and Applications in the Knowledge Economy
Period	11/07/18 → 13/07/18

Keywords

• Color
• Retail environment
• Packaging
• Purchase intention
• Attractiveness

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Martínez, L. M., Rando, B., Agante, L., & Abreu , A. M. (2018). White lie or true blue: consumers’ packaging choices depend on color of retail environment. 116-117. Abstract from The International Conference on Theory and Applications in the Knowledge Economy.

Martínez, Luisa M. ; Rando, Belén ; Agante, Luisa et al. / White lie or true blue : consumers’ packaging choices depend on color of retail environment. Abstract from The International Conference on Theory and Applications in the Knowledge Economy.2 p.

@conference{089e1d8fff7c4b7bb72b2af7726e02c8,

title = "White lie or true blue: consumers{\textquoteright} packaging choices depend on color of retail environment",

keywords = "Color, Retail environment, Packaging, Purchase intention, Attractiveness",

author = "Mart{\'i}nez, {Luisa M.} and Bel{\'e}n Rando and Luisa Agante and Abreu, {Ana Maria}",

year = "2018",

month = jul,

language = "English",

pages = "116--117",

note = "The International Conference on Theory and Applications in the Knowledge Economy ; Conference date: 11-07-2018 Through 13-07-2018",

}

Martínez, LM, Rando, B, Agante, L & Abreu , AM 2018, 'White lie or true blue: consumers’ packaging choices depend on color of retail environment', The International Conference on Theory and Applications in the Knowledge Economy, 11/07/18 - 13/07/18 pp. 116-117.

White lie or true blue: consumers’ packaging choices depend on color of retail environment. / Martínez, Luisa M.; Rando, Belén; Agante, Luisa et al.
2018. 116-117 Abstract from The International Conference on Theory and Applications in the Knowledge Economy.

Research output: Contribution to conference › Abstract › peer-review

TY - CONF

T1 - White lie or true blue

T2 - The International Conference on Theory and Applications in the Knowledge Economy

AU - Martínez, Luisa M.

AU - Rando, Belén

AU - Agante, Luisa

AU - Abreu , Ana Maria

PY - 2018/7

Y1 - 2018/7

KW - Color

KW - Retail environment

KW - Packaging

KW - Purchase intention

KW - Attractiveness

M3 - Abstract

SP - 116

EP - 117

Y2 - 11 July 2018 through 13 July 2018

ER -

Martínez LM, Rando B, Agante L, Abreu AM. White lie or true blue: consumers’ packaging choices depend on color of retail environment. 2018. Abstract from The International Conference on Theory and Applications in the Knowledge Economy.