White lie or true blue: consumers’ packaging choices depend on color of retail environment

Luisa M. Martínez, Belén Rando, Luisa Agante, Ana Maria Abreu

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Pages116-117
Number of pages2
Publication statusPublished - Jul 2018
Externally publishedYes
EventThe International Conference on Theory and Applications in the Knowledge Economy -
Duration: 11 Jul 201813 Jul 2018

Conference

ConferenceThe International Conference on Theory and Applications in the Knowledge Economy
Period11/07/1813/07/18

Keywords

  • Color
  • Retail environment
  • Packaging
  • Purchase intention
  • Attractiveness

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