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• The impact of monetary and in-kind rewards on customer referral programs’ success: examining the moderating role of product type on the relationship between reward type and recipients’ recommendation receptivity, purchase intention and brand valuations

  Author: Bernardes, I. S. R. F., 29 Jun 2021

  Supervisor: Macedo, M. A. M. D. S. D. (External person) (Supervisor)

  Student thesis: Master's Thesis

• The impact of mission drift in social enterprise´s legitimacy: a consumer perspective

  Author: Mendes, P. H. P., 1 Feb 2021

  Supervisor: Bicho, M. (Supervisor)

  Student thesis: Master's Thesis

• The impact of luxury and performance associations of sports brands on self-esteem and motivation to practise physical activity

  Author: Marques, M. D. S. R. R., 5 Jul 2021

  Supervisor: Braga, J. N. (Supervisor)

  Student thesis: Master's Thesis

• The impact of level 5 shared autonomous vehicles on suburbanization in Munich

  Author: Lorentz, Y., 27 Jan 2021

  Supervisor: Rajsingh, P. (Supervisor)

  Student thesis: Master's Thesis

• The impact of internal teams on recognizing and capturing opportunities in mergers and acquisitions

  Author: Azevedo, P. H. P. M. D., 25 Oct 2021

  Supervisor: Faria, G. (Supervisor)

  Student thesis: Master's Thesis

• The impact of innovation on Media Agencies’ big Clients

  Author: Farias, N. A. R. C. R., 14 Mar 2022

  Supervisor: Romba, M. (Supervisor)

  Student thesis: Master's Thesis

• The impact of influence marketing and social advertising on the consumer conversion rate : the case of Mercadão

  Author: Patrício, A. C. S., 11 Jul 2022

  Supervisor: Lourenço, A. I. P. D. S. D. S. (Supervisor)

  Student thesis: Master's Thesis

• The impact of George Floyd´s murder on Nike´s brand equity and the mediating role of brand reputation

  Author: Brown, C. P. C., 30 Jun 2021

  Supervisor: Colaço, V. H. (Supervisor) & Cruz, N. M. D. (Co-Supervisor)

  Student thesis: Master's Thesis

• The impact of gender in advertisements on the consumers’ behaviour towards brand image

  Author: Carvalho, B. C. B. D., 26 Apr 2022

  Supervisor: Fernandes, D. (Supervisor)

  Student thesis: Master's Thesis

• The impact of fuel cell trucks on the long-distance road freight industry in Europe

  Author: Hatz, I. M., 19 Oct 2021

  Supervisor: Rajsingh, P. (Supervisor)

  Student thesis: Master's Thesis

• The impact of financial education on non-financial biases: opportunities and limitations to foster critical thinking

  Author: Bautz, R. P., 4 Feb 2022

  Supervisor: Fernandes, D. (Supervisor)

  Student thesis: Master's Thesis

• The impact of extreme levels of electronic word-of-mouth volume on suspicion and choice intention

  Author: Dickmänken, I., 26 Apr 2021

  Supervisor: Almeida, A. F. D. (Supervisor)

  Student thesis: Master's Thesis

• The impact of ESG performance on shareholder value during market turmoil caused by COVID-19

  Author: Werner, M. G., 26 Jan 2021

  Supervisor: Kalogirou, F. (Supervisor)

  Student thesis: Master's Thesis

• The impact of entrepreneurship education on aspiring founders: challenging the status quo

  Author: Schmidtsdorf, M., 30 Apr 2021

  Supervisor: Salvado, J. C. (Supervisor)

  Student thesis: Master's Thesis

• The impact of engagement on Instagram during Covid-19: a look at the portuguese context

  Author: Gomes Viana Pena do Amaral, M. J., 28 Jun 2022

  Supervisor: Dias, P. (Supervisor)

  Student thesis: Master's Thesis

• The impact of energy prices on firms’ financial and environmental performance

  Author: Cunha, M. T. T. D. C. D. S., 27 Apr 2022

  Supervisor: Cerqueiro, G. (External person) (Supervisor)

  Student thesis: Master's Thesis

• The impact of education on happiness: evidence from a natural experiment

  Author: Ventura, G. V., 14 Dec 2021

  Supervisor: Gevrek, Z. E. (Supervisor)

  Student thesis: Master's Thesis

• The impact of economic crisis on high-impact entrepreneurship: evidence from Brazil

  Author: Kleber, J. K., 15 Oct 2020

  Supervisor: Ribeiro, D. C. D. C. (External person) (Supervisor)

  Student thesis: Master's Thesis

• The impact of digital influencers on consumers´ decision-making process in the luxury fashion market

  Author: Oliveira, M. L. D., 26 Jan 2021

  Supervisor: Leglise, L. (Supervisor)

  Student thesis: Master's Thesis

• The impact of different sustainability and CSR communication strategies in consumer behavior and purchase intentions in the footwear industry

  Author: Pinho , C. V. O. D. C., 27 Jan 2022

  Supervisor: Vale, R. C. D. (Supervisor)

  Student thesis: Master's Thesis

• The impact of data security breaches on earnings management

  Author: Babo, A. B. B. M., 20 Oct 2022

  Supervisor: Monaco, E. (Supervisor) & Ribeiro, R. M. M. D. C. (Co-Supervisor)

  Student thesis: Master's Thesis

• The impact of COVID-19 on venture capital´s level of investments

  Author: Almeida, T. S. D., 25 Jan 2021

  Supervisor: Schliephake, E. (Supervisor)

  Student thesis: Master's Thesis

• The impact of Covid-19 on tourist’s consumer behaviour: how the pandemic affects the way how people choose their next travel destinations

  Author: Santos, A. F. D. R. D., 14 Jul 2022

  Supervisor: Martins, C. S. C. (External person) (Supervisor) & Machado, J. P. L. C. (Co-Supervisor)

  Student thesis: Master's Thesis

• The impact of COVID-19 on the strategic relevance of sustainability a qualitative industry research focusing on german DAX30 companies

  Author: Pahl, L. H., 19 Oct 2021

  Supervisor: Colaço, V. H. (Supervisor)

  Student thesis: Master's Thesis

• The impact of Covid-19 on the culture-led regeneration of Intendente

  Author: Calvo, F., 14 Feb 2022

  Supervisor: Roberts, J. S. (Supervisor)

  Student thesis: Master's Thesis