Abstract
The present study aims to understand how information and entertainment arearticulated in an infotainment format. The theme is framed through a literature review that aims to address the main characteristics of infotainment and the doubts that arise about this type of format. Through the analysis of the format ‘Esta Manhã’, a portuguese infotainment program, this investigation is reinforced by a mixed methodology, which includes a content analysis and a thematic analysis of interviews carried out with those responsible for producing the program. In this way, it is possible to reflect on the importance that infotainment formats have in the portuguese television landscape and
understand, in more detail, the criteria that are taken into account during the production process of a program of this type. Throughout this investigation it is concluded that infotainment is a format that stands out for the proximity it manages to create between the viewer and the presenter and that, despite the criticism and doubts it face, it can be a format that values information and the way in which this is treated.
Date of Award | 22 Jan 2024 |
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Original language | Portuguese |
Awarding Institution |
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Supervisor | Nelson Ribeiro (Supervisor) |
Keywords
- Television
- Entertainment
- Information
- Infotainment
- Journalism
- Morning Show
Designation
- Mestrado em Ciências da Comunicação