A comunicação como fator homeostático na exploração de TI em contexto empresarial

: o caso EDP Distribuição : Direção de Organização e Desenvolvimento

Abstract

The technology progresses we have been experiencing have shaped our entire society who nowadays has a wide variety of Information Technologies (IT) at its reach which can improve both people and enterprise’s life. Despite the potential benefits of IT, the technology adoption process is both complex and considered a threat to enterprises human resources, for example to their job security, and if it is not well managed can bring forth catastrophic results to enterprises. This study arises from the necessity of EDP Distribution in making their IT adoption process more efficient in order to optimize work processes. The review of literature of this theme and its comparison with the reality of EDP Distribution has made possible to identify organizational communication as a key element to IT success adoption. Given the importance organizational communication has not only on the proper functioning of an enterprise but also on the IT adoption, it was clear the necessity of a profound study about its construction in order to be possible to help EDP Distribution on that task. From this paper two major results are proposed: a generic communication model and a communication plan, drawn specifically to the adoption of an IT which will be introduced in a near future on EPD Distribution. This study’s conclusions should not be generalized to different organizational contexts as it is based on a Soft Systems Methodology (SSM), which is inspired on action-research methodology. However, it is feasible to find some dimensions which will facilitate IT adoption on other organizational contexts.

Date of Award	Jun 2012
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	António Andrade (Supervisor)