A comunicação interna enquanto catalisador da cultura nas organizações
: estudo de caso : Grupo Jerónimo Martins

  • João Vasco Duarte Matos Morgado de Morais (Student)

Student thesis: Master's Thesis


Operating in a growth context of almost 3 decades, reflected in the expansion of its operations and the sustained and uninterrupted widening of its number of employees, the Jerónimo Martins Group centres on a set of characteristics that give it relevance when studying internal communication issues and organisational culture.Internal communication and its representations may correspond to objective manifestations of culture in organisations, which necessarily translate into constructs dependent on the reality of the company: what its principles and values are, how they manifest themselves, how leaders tend to display their opinions and how diverse the human reality of the organisation is.The aim of this dissertation is to study the functions of communication objects and, consequently, to understand how it is possible to systematise values into messages that become a reflection of a guiding line of internal communication. To do so, it is based on a mixed methodology of analysis, complemented by the application of two communication models.As the main results of the research, it was found that the Jerónimo Martins Group's employees recognise the importance of the existing communication instruments and are also able to point out opportunities for further improvement. In this way, there is an acknowledgement that internal communication fosters the attainment of results for the Group as a whole.
Date of Award16 Dec 2020
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorNuno Goulart Brandão (Supervisor)


  • Organizational culture
  • Organizational identity
  • Internal communication
  • Organizational values


  • Mestrado em Ciências da Comunicação

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