A comunicação interna enquanto fator de gestão e retenção de talento nas organizações

: estudo de caso : Pra-Raposo, Sá Miranda & Associados, Sociedade de Advogados, SP, RL

Abstract

This present study aims to investigate the perception that the PRA-Raposo, Sá Miranda & Associados, Sociedade de Advogados, SP, RL, employees have of the internal communication and if they consider that it may have influence in their commitment and retention. Organizations, regardless of their field of activity, are increasingly competitive and the pressing issue will always be how to achieve excellence and stand out in the market. We know today that the answer will have to focus on the human capital of the organizations and the way their culture and goals influence and condition the commitment of their employees. After analysing the data, the results obtained reinforced the initial idea that the internal communication has a strategic role and that its relevance is recognized by the employees of the organization under study and contributes, although sometimes without their full awareness, to their retention.

Date of Award	3 Jul 2018
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Goulart Brandão (Supervisor)