A comunicação interna na Portugália Airlines

Abstract

In the Global Village we live in, the Organizational Communication is a crucial factor in a worker’s day, as well as in the organization he works in. Its growing importance has been a subject of study by different authors throughout the years and although its definition can be difficult, its presence is already seen as a factor of organizational success. The main goal of this report is to analyze the communicational phenomenon at the aviation company Portugália Airlines (PGA), paying special attention to the Internal Communication. The objective will be to demonstrate the impact of said communication as an organizational tool that motivates and mobilizes its collaborators who feel part of the organization.

Date of Award	Sept 2011
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Rita Figueiras (Supervisor)