A comunicação interna no Grupo EDP

: estudo de caso da direção de negociação e compras

Abstract

Nowadays, there is a growing number of organizations investing in communication, since they believe it is fundamental to captivate and retain their stakeholders. However, due to the present economic juncture, organizations see themselves forced to abdicate of resources that imply additional costs. That decision leads to communication being one of the affected targets. Driven by an internship in the internal communication area of the EDP Group Negotiation and Purchasing Department, the current academic work consists of a case-study that analyses the collaborators’ perception of the communication developed among the mentioned department and that also evaluates the decisive factors for an efficient internal communication. Therefore, we describe the context in which the internship was conducted, focusing on the subject of organizational communication. The present academic work also understands the role of the internal communication tools, of the developed communication actions, of leadership and corporate identity and culture, of the physical space organization, as well as of other aspects in the collaborators’ satisfaction and in the development of internal communication, within the Negotiation and Purchasing department of the EDP Group.

Date of Award	2013
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Carla Ganito (Supervisor)