Most organizations face the daily challenge of managing different ways of seeing and being in the world, not only professionally but also on a personal level. Generations are today a reality that is not limited to the existence of two or three generations, but to a true generational coexistence, that means in many companies intervals up to five years. In times of change, it is imperative to guarantee the constant updating of the different generations through a personalized accompaniment, as well as an intergenerational coexistence that promotes mutual learning. Much of the success of people management is in how employees feel motivated and committed to the organization, and the role that internal communication plays in this process is fundamental. With the existence of several generations, the way of communicating multiplies as often as the existing generations, so it is essential to make this reality not seen as a problem, but as an opportunity for growth and competitive advantage, in which Sheraton Lisboa Hotel & Spa is includeed. Talk about the organizational culture of the Sheraton Lisboa Hotel & Spa necessarily involves considering the five generations that belong to it, from the traditionalists with more than 40 years of home, to the new arrivals "digital natives" that as its name indicates already live only through a digital communication. In this context, where there is an high average age and the seniority predominate, certain values, beliefs, habits and behaviors of each generation are shared which make unique the generational identity lived in the Sheraton Lisboa Hotel & Spa. In this dissertation it was possible to conclude that all the generations value the internal communication as essential for its good functioning, as well as for the motivation and commitment of the associates. Despite the skepticism of the more experienced generations, and the eagerness to learn from the younger generations, there is a generational awareness that generational coexistence is a reality and more than an advantage of this organization.
Date of Award | 4 Jul 2017 |
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Original language | Portuguese |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Nuno Goulart Brandão (Supervisor) |
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- Generations
- Internal communication
- Motivation
- Commitment
- Organizational identity
- Mestrado em Ciências da Comunicação
A cultura geracional nas organizações: comunicação interna, motivação e compromisso : estudo de caso : Sheraton Lisboa Hotel&SPA
Franca, R. M. E. N. D. (Student). 4 Jul 2017
Student thesis: Master's Thesis