A direct-to-fan aproach for the music business

  • Miguel Lopes da Costa Gomes (Student)

Student thesis: Master's Thesis

Abstract

The need for a professional structure often arises along the course of an independent artist’s career. This structure can be implemented in three different ways: by signing with a major record label, establishing a professional team with small intermediaries, or having a Do-It-Yourself (DIY) approach. The Direct-to-Fan (D2F) business model, supported by access to global communication networks and the web tools available online, helps independent artists leverage technology and perform business functions, such as management, funding, distribution, and promotion. This dissertation offers exploratory research on how disintermediation phenomena alter independent artists’ business models and practices, particularly the implementation of the D2F business model. This research adopted a realism-based philosophical approach that assessed the challenges for long-term success using D2F and emerging trends such as subscription model-based platforms and community record labels.
Date of Award9 Jul 2021
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorPeter Rajsingh (Supervisor) & André de Almeida Pinho (Co-Supervisor)

Keywords

  • Direct-to-fan
  • Do-it-yourself
  • Major record label
  • Web tools
  • Recording industry
  • Portugal

Designation

  • Mestrado em Gestão e Administração de Empresas

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