A emoção no design

: educar para o uso da expressividade emocional

Abstract

This report refers to both, supervised internship and, study about emotional expressivity use in multimedia design, conducted in the discipline of workshop of Multimedia B, of the program in scientific and humanistic visual arts at the Highschool Martins Sarmento in 2012/2013 academic year, as part of the Master in Visual Arts Teaching 3rd Cycle of Basic and Secondary Education. The problem for this study lies within bringing up emotion-focused pedagogical strategies from which students can enhance their self-perceptions on emotion, as a trigger leading to action and emotion being essential to understand and deal with users needs. Students will be introduced to a new strategy focused on the role played by the designer as intermediary between industry and costumer by contrast to the ideas of “creating needs “ designer, or an emotionally neutral products creator. At the same time, it is our aim to open up for a definition of design as a creative process that can successfully bring together, art, science and skills, as well as balance between skills, functionalism and emotion. Students will be thought not only to develop the capacity to understand sense perception and emotional experience of products, but also, to develop tools and techniques that facilitate an emotion-focused design. To put in practice this strategy, students will be asked to develop the same design project from two different perspectives. The first one, according to the traditional approach methodology and the second one, which introduces a methodology close to emotional design approach. Finally, we will present conclusions of the study based on comparison and results achieved.

Date of Award	18 Feb 2014
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	João Amadeu Oliveira Carvalho da Silva (Supervisor)