A expansão dos conteúdos televisivos para o digital
: o estudo de caso de um talk show de daytime : o Programa da Cristina

  • Rita Cristóvão Caria Mendes (Student)

Student thesis: Master's Thesis


Watching TV is no longer just about turning on the TV. The increasing digitalization of the television device allowed new routines, varied consumption patterns, and enabled consumers to use the television device from a variety of screens and services. Television consumption practices are constantly changing. In recent years there has been a migratory flow from television audiences to digital media. This report aims to analyze the expansion of television content to digital and the interaction that this content offers to its users. As so this report will focus on the talk-show program of the generalist channel SIC, O Programa da Cristina and its social network Instagram. Taking into account the constant technological developments that television has undergone, this report aims to understand the role of new interactions using multiple screens. And to acknowledge how the entertainment program O Programa da Cristina spreads its television content on Instagram and what type of interactions it provides to its followers.
Date of Award20 May 2021
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorEduardo Cintra Torres (Supervisor)


  • Second screen
  • Instagram
  • O Programa da Cristina
  • Television
  • Interactivity


  • Mestrado em Ciências da Comunicação

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