A hybrid textile company

: an example to follow : the case of Mundotêxtil

Abstract

As Corporate Social Responsibility (CSR) gains momentum, for-profit organizations are becoming aware of the need to incorporate a social and environmental purpose on businessmodel, engaging in hybridization processes alongside supporting the Sustainable Development Goals (SDGs). The aim of this study is to present a model that allows companies to introduce CSR with a focus on four distinct targets and then connect CSR dimensions and implementations with the SDGs, supporting them. Mundotêxtil (MT) is a 47-year-old family-owned company and a global reference in the production of terry towels. On the past years, the company has engaged in a hybridizationprocess by changing its purpose to focus on the well-being of future generations, including CSR practices in its business model. The case study shows how the process was started, why they engaged in it, and the strategy they adopted. A re-focus has taken place, their goal is now sustainability and responsibility alongside growth. The analysis focuses on this process and the implementation of CSR, enabling CSR to become part of the company's mission and to be supported by the SDGs. The dissertation provides insights into hybridizing CSR targets: first, it is important to identify the drivers that lead to CSR implementation. Then, it is critical to define the four targets that companies should focus on to root it. Finally, with the support of the SDGs, companies root CSR in their business model.

Date of Award	29 Apr 2022
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Marta Bicho (Supervisor)