A importância dos factores históricos na formação e no sucesso do Cluster de negócio das Galerias de Paris

Abstract

The work now presented, is done under the master's degree in marketing, and as a dissertation seeks to study and demonstrate the impact at regional and abroad level as well as clusters of all international business of training and strategic application, establishing a relationship with a suggested model and developing a marketing strategy , management and organization a cluster in formation , and the practical application of dynamic processes of this phenomenon . The inherent methodology for this research is a case study, according to the reality of the case "Galerias de Paris" the cluster of business in Oporto City, developed in bars and restaurants, featuring the "Movida's" city center. The research method statement was applied to the study of the "Galerias de Paris", the evaluation of the dynamic processes developed over time to the composition of the cluster, as well as social projects increased by supreme regulators have been carried out with reference to the last twelve, time of begining, growth and development of the phenomenon . Through its own layout model, we made the strategic framework of economic activities developed in dynamic analysis, having been raised to allow the analysis of the strategic project performance clustering in question, followed by a further discussion of the obtained results, and as some future suggestions. These will have the purpose of showing the positive and negative action of this clustering of small business process aspects, allowing a reflection for improving their performance and strategic effectiveness.

Date of Award	2014
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Susana Silva (Supervisor)