A influência da rede social facebook nas audiências televisivas da telenovela “A Teia” da TVI

Abstract

The audiences of generalist channels in Portugal have been changing in recent years andtelenovelas, which are the television product that most contributes to audiences, have beenfollowing this change. The internet has evolved since the beginning of its creation, and, inrecent years, Facebook is the social network with the highest number of users in Portugal. Thus, it becomes pertinent to understand if Facebook has any influence that may change the audiences of the telenovela “A Teia” on TVI. In order to understand if people liking the telenovela’s Facebook page, establish interactions and be part of the audience of the shares on that same page, influences these people positively or negatively de audience’s results of this telenovela. The aim of this work is, then, perceive if there is a correlation of the data of audience collection with the data collected from the Facebook page of telenovel “A Teia”.

Date of Award	4 Mar 2021
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Cátia Ferreira (Supervisor)