A influência das métricas e dados de consumo na produção de conteúdos jornalísticos

Abstract

Throughout the history, journalism has been an activity with constant economic,
political and social changes, having found in the transition to the 21st century a new
paradigm easily associated to a deep crisis in the media sector, which has at its core, the
deep need to answer to the technological development spreading throughout the world, at
an economic and social level.
Connoted by numerous authors as “Journalism 3.0”, the media sector is still going
through an identity crisis that is related to the news dynamics of journalistic activity. In
this sense, the media is now forced (by the new players that are dominating the market)
to rethink their strategies for the production and distribution of informative content.
Debate has been redirected to the solutions that must be found to face this crisis scenario,
including new digital strategies, such as metric analysis and tactics to capture the attention
and loyalty of readers.
This Internship Report (related to a Curricular experience carried out in Jornal A
Bola), seeks to understand the strategies business, production and distribution of today’s
digital journalism. Through a literature review and the experience lived in the context of
the Internship Curriculum, interviews were carried out with two newspapers (A Bola and
Público) in different digital contexts, in order to understand the role played by digital
transition in the metric context. An analysis of the dynamics of the websites was also
carried out and crossed with the content of the interviews in order to answer the
investigation question: “What is the influence of metrics on the production of journalism
content?”.
Through the research carried out, it was possible to understand that, currently,
metric systems play an influence in terms of the production and distribution of journalism
content. This influence can be perceived from a more strategic point of view, with big
data as a promoter and retainer of the readers and eventual subscribers. On the other hand,
metrics can also “dominate” journalistic organizations that are less digitally adapted to
the new media context, which use them more for the (momentary) capture of users, in a
short-term “survival” strategy, marked by a saturated persecution to the digital trends.

Date of Award	18 Jan 2023
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Rita Figueiras (Supervisor)